CONSTRUCT is the network for learning how to build a wide variety of cool gadgets in such a way that technology meets art.

The DIY movement has been gaining momentum over the past few years. With the ongoing recession, people are finding ways of being innovative while saving money. People are becoming more interested in creating their own things to their own custom preferences, without the associated costs. The target audience of CONSTRUCT consists of individuals and families from a wide variety of ages. The individuals are well informed, creative and intelligent. They read a lot and know how to make their own decisions. The family demographic targets middle class, families with school age children. The parents are educated professionals who are environmentally conscious; they encourage their children to think for themselves—education extends outside of the classroom. CONSTRUCT will showcase tutorials on making really neat usable items that you may not be necessarily able to find at stores without the added cost.

All of these promotional animations work together to attract the target audience. The graphics and music establish CONSTRUCT as unique, versatile, and the most important thing—fun.